Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and what marketers often overlook in their strategies.
Timestamps:
0:00 Introduction to Byron Sharp and Marketing Science
1:46 The Importance of Physical & Mental Availability to Raise Brand Awareness
4:08 The Role of the Primitive Brain in Decision Making
7:27 How Smaller Brands Can Compete in Busy Markets
9:22 Ensuring Mental Availability for Startups
11:38 Balancing New Customer Attraction and Retention
14:20 Enhancing Physical Availability in the Digital Age
17:35 Approaching the Market for Smaller Brands with Limited Ad Budgets
20:10 Differentiation Strategies for Small Businesses
22:55 Increasing Customer Base and Market Penetration for Startups
25:38 Identifying and Exploiting Category Entry Points
28:23 The Limited Impact of Loyalty Programs and Budget Reallocation
31:07 Ensuring Continuous Reach Over Time for Small Businesses
33:50 Aligning Online Marketing Strategies with Physical and Mental Availability
In this episode, Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science, shares his valuable insights on evidence-based marketing.
We explore topics such as physical and mental availability to raise brand awareness, the role of the primitive brain in decision-making, and strategies for smaller brands to compete in busy markets. Learn about the importance of non-targeted marketing, differentiation, and how to effectively increase your customer base while considering market penetration.
Discover the concept of category entry points and how to identify and exploit these moments for market entry. Don’t miss this opportunity to learn from an influential marketing professor who follows the science and evidence for how to grow brands. Stay tuned for a comprehensive discussion on these critical aspects of marketing science!
#bryonsharp #howbrandsgrow #marketingscience
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source
thank you for nothing, wasted 38min.
The guest behaved as an asshole – really disliked his demeanor
For me as a native language is not English, your guest Byron 's voice is not clear maybe because of his way of talking as a shy person so unfortunatley am not interested in this episode😒😒😒😒😒😒
I listen to this episode while driving home. really insightful. I hope to hear from them again when they learn to not mumble on a podcast.
Regardless of what the science says, this guy needs to work on his communication skills. His delivery of his info is exactly why some people have a problem with academia. He kept giggling and laughing like “oh you’re so stupid, that’s not at all how it works!”
Also his only advice seems to be, get in front of people more and be easy to buy.
As a biologist, and someone with extensive background in social and psychological sciences, we find contradictory evidence all the time in how humans behave and act. Not to mention how people buy and why they buy are constantly changing.
There’s merit to the research he speaks of but it’s not applicable to every single category of product and industry